Samsung Electronics Launches 'Samsung AI for a Fresh Start This Spring' Promotion

April 1 to May 31 Nationwide Offline Stores Event
Benefits When Purchasing AI Appliances Including Bespoke AI Combo

Samsung Electronics is launching a promotion featuring AI home appliances to welcome spring.

A Samsung Electronics model is introducing the 'New Spring, New Look with Samsung AI' promotion at the Samsung Store Daechi branch located in Daechi-dong, Gangnam-gu, Seoul. Photo by Samsung Electronics

Samsung Electronics announced on the 31st that from next month 1st until May 31st, customers can purchase Samsung AI home appliances with various benefits at offline stores nationwide through the "Samsung AI for a Fresh New Spring" promotion.

This event allows customers to purchase a wide range of Samsung AI home appliances such as TVs, washers and dryers, refrigerators, vacuum cleaners, air purifiers, and air conditioners with abundant benefits. A "Smart Package" is also available, offering greater benefits when purchasing multiple products at once. When purchasing two or more items, customers can receive Samsung membership points or cashback benefits worth up to 5 million KRW depending on the number of items. Customers moving to a new home who purchase over 6 million KRW during the event period will also receive a gift worth approximately 50,000 KRW.

Recently, Samsung Electronics has successfully launched differentiated AI-featured products such as the Bespoke AI Combo, Bespoke Jet AI, Bespoke Refrigerator, and Bespoke Grande AI. Based on this, the company is emphasizing its leadership with the slogan "AI Home Appliances = Samsung."

The all-in-one washer and dryer "Bespoke AI Combo" enhances user convenience with a 7-inch large touchscreen display called "AI Hub" and customized AI functions. The "Bespoke Refrigerator" strengthens energy savings through AI technology. The "AI Vision Inside" feature automatically creates a list of foods inside the refrigerator, enabling more efficient management of ingredients. The "Bespoke Cube Air Infinite Line" uses the "Customized Clean AI+" function, certified as "AI+ Certified," which compares and learns indoor and outdoor air quality to proactively purify indoor air.

Additionally, customers can purchase 2024 models of Bespoke Grande AI, Bespoke Jet AI, Bespoke Wind-Free Air Conditioner, and other Samsung AI home appliances that embody unique technological excellence with special benefits.

A Samsung Electronics representative said, "Since the wedding and moving seasons involve purchasing multiple products at once, we prepared this event to offer more benefits to consumers," adding, "We hope customers will experience innovative and more comfortable daily life changes through the differentiated experience of Samsung Electronics AI home appliances."