Eugene Investment & Securities Produces 'Partner Financial Goods Kit'

Participation in Planning and Production of Two Social Startups

Eugene Investment & Securities Headquarters. Photo by Eugene Investment & Securities

Eugene Investment & Securities announced on the 29th that it has produced the ‘Partner Finance Goods Kit,’ which embodies the creation of social value and the meaning of coexistence and mutual growth.

The Partner Finance Goods Kit was created to convey Eugene Investment & Securities’ commitment to generating social value across various areas of finance and becoming a reliable partner to customers, like cherished family and long-time friends.

In line with the purpose of production, Eugene Investment & Securities collaborated with a ‘social startup’ from planning to manufacturing. First, the fashion brand ‘Gishihi,’ known for its catchphrase “Send us your jeans, and we will make you a bag,” which offers upcycled products, was responsible for producing the key items: a wine carrier and a golf ball holder. The wine carrier was made by upcycling entire discarded jeans, emphasizing detail and practicality. The golf ball holder was made using leftover parts of discarded jeans.

‘Kimu Studio,’ which discovers and trains talented individuals with developmental disabilities to become special designers, also contributed. Kimu Studio designed the emblem symbolizing Eugene Investment & Securities’ ‘Partner Finance’ and provided a set of seven signature postcards featuring Kimu Studio’s representative works.

Eugene Investment & Securities used an adhesive-free, assembly-type recycled paper box for the kit’s packaging. The kits produced this time will be utilized in various ‘ESG Management Practice Campaigns’ planned by Eugene Investment & Securities this year.

A representative of Eugene Investment & Securities stated, “We produced this ‘Partner Finance Goods Kit’ to effectively convey Eugene Investment & Securities’ commitment to growing together with customers, neighbors, and society as a reliable partner,” adding, “We will continue to contribute to society through various activities and realize the values of mutual growth and coexistence.”