Daejeon Dong-gu, Full-Scale Promotion of Sannae Grape Beer Commercialization

Sannae Nonghyup Signs Agreement with Geumgang Brewery Co., Ltd... Showcases Prototype at 'Daecheongho Cherry Blossom Festival'
Expected to Boost Farmers' Income and Revitalize Local Economy through Market Expansion

Park Hee-jo, Mayor of Dong-gu, is talking with Song Kyung-young, head of Sannae Nonghyup, holding Sannae grape beer after the commercialization agreement ceremony for Sannae grape beer held on the 8th in the Dong-gu Office conference room. / Dong-gu

Dong-gu, Daejeon announced on the 28th that it has signed a business agreement with Sannae Nonghyup and Geumgang Brewery Co., Ltd. to commercialize Sannae Grape Beer.

According to the agreement, Dong-gu will provide administrative support to open sales channels for Sannae Grape Beer, Sannae Nonghyup will ensure stable procurement of raw materials for the grape beer such as Shine Muscat, and Geumgang Brewery Co., Ltd. will be responsible for product development, production, and sales of Sannae Grape Beer.

The development of Sannae Grape Beer was initiated by Dong-gu Mayor Park Hee-jo, who proposed the idea as a case to apply to Dong-gu after inspecting the wine industry during an overseas official trip to the Rudesheim Am Rhein Tourism Office in Germany last year.

Since September last year, the district has started discussions on production methods and procedures with Daejeon University Industry-Academic Cooperation Foundation and beer manufacturers, beginning the development of Sannae Grape Beer, holding three tasting events to explore improvement directions.

The prototype of Sannae Grape Beer will be available at the 2024 Daecheongho Cherry Blossom Festival to be held on the 29th.

Mayor Park Hee-jo of Dong-gu said, “Sannae Grape Beer is a new food product utilizing local agricultural products that will help promote agricultural product consumption, increase farmers’ income, and revitalize the local economy,” adding, “We will actively strive to make Sannae Grape Beer a competitive product in the beer market.”