Enhanced Shopping Utility for Male Customers
Over 4,000 Partner Brands... More than 500,000 Products Available
Able Corporation, which operates the fashion platform Abley, announced on the 28th that it will officially launch the men's fashion platform '4910' (Sagu-il-gong).
4910 is a men's style commerce platform that recommends products tailored to individual tastes through artificial intelligence (AI) personalized recommendation technology. The platform name 4910 signifies "reflecting a wide range of men's fashion tastes from ages 10 to 49" and also means a "platform (4910) where you want to buy various products at reasonable prices."
Able Corporation explained that since men's fashion platforms are limited in the domestic e-commerce market, they launched 4910 by gathering SOHO and brand fashion. After opening its beta service in June last year, 4910 ranked 20th in the Apple iOS App Store popularity chart and 5th in the shopping category within 10 months.
4910 offers men's fashion ranging from mid-priced to high-end brands with 4,000 brands and 500,000 products across categories such as ▲Street ▲Casual ▲Sports ▲Luxury ▲Contemporary. It is centered on popular brands including men's street brands Topboy, Halo Shop, Hicoton, and domestic and overseas casual brands like Compagno, 1989 Standard, Carhartt, and Eight Seconds.
Additionally, it includes sports brands such as Nike, Adidas, New Balance, and Asics, as well as premium brands like Comme des Gar?ons, Bottega Veneta, Thom Browne, Stone Island, Gucci, and Prada. In particular, luxury specialized distribution brands such as 'Guhada' and 'Milanobridge' have joined to strengthen the premium lineup.
4910 is characterized by recommending styles that match men's tastes through AI recommendation technology developed by Abley itself. It recommends products tailored to customers and their preferences based on style big data such as 'product wishlist' and 'purchase history.' Furthermore, it added intuitive user interface (UI) and user experience (UX), as well as category-based browsing and price-range product search functions.
4910 has integrated member accounts with Abley, allowing users to use both services with a single account without separate new registration. Cross-use is also possible through linked reward points.
Kang Seok-hoon, CEO of Abley, said, "4910 was launched to secure fashion diversity from SOHO to brands, which existing men's fashion platforms have not satisfied, and to build a convenient mobile fashion shopping environment. We will provide customers with a convenient shopping environment at reasonable prices and offer brands new sales channels, advancing as a unique men's specialized style commerce."
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