Nutri, a collagen inner beauty specialist company, announced on the 27th that it will launch two types of its flagship product, Evercollagen Pharm, on the pharmacy-exclusive platform 'BaroPharm'. The Evercollagen Pharm series is Evercollagen's brand exclusively for pharmacy sales. It consists of two types: the tablet form 'Evercollagen In&Up Biotin Pharm' and the powder form 'Evercollagen Time Biotin Pharm'.
The Evercollagen brand has grown as a representative collagen product in Korea since its home shopping launch in October 2014. It has continuously expanded its online channels, including opening its own online mall in 2016. With the launch on 'BaroPharm' as a turning point, Nutri has not only completed the expansion of offline channels but also established a sales network encompassing home shopping and both online and offline channels, raising expectations for significant performance growth.
Evercollagen contains 110% of the daily intake of low molecular weight collagen peptides (an ingredient individually recognized by the Ministry of Food and Drug Safety), the core ingredient, and 100% of the daily intake of biotin, which is essential for the metabolism of the three major nutrients (carbohydrates, fats, proteins) and energy production. Evercollagen Pharm is a pharmacy-exclusive product with a collagen content 110% higher than products on the market. It uses ingredients that have been confirmed by human application tests to improve 11 skin improvement indicators and has received dual functionality approval for skin health from the Ministry of Food and Drug Safety.
'BaroPharm' is a rapidly growing pharmacy-exclusive platform. It provides essential computer services for pharmacy management free of charge to pharmacies and pharmacists, as well as offering online commerce for over-the-counter drugs and health supplements. Based on this, it has secured 18,000 pharmacy members in just two years.
A Nutri representative said, "The entry of Evercollagen Pharm into BaroPharm is evaluated as the completion of our company's expansion of online and offline sales networks," adding, "Pharmacies consistently rank high as a purchase channel for customers wishing to buy health functional foods because of the high synergy effect of the keywords 'pharmacist,' 'consultation,' and 'health'." They continued, "It is meaningful that by fully launching the sales of Evercollagen Pharm at pharmacies, which have such symbolic significance, we can now meet customers through a wider variety of channels."
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