Cardi B, Who Conquered Billboard and Grammy, Now Eats Buldak Stir-Fry

‘K-Food’ Craze: Driving 30 Minutes to Find Buldak Bokkeummyeon
"I Only Put Half the Spicy Sauce" Showing Love

American rapper Cardi B has also joined the fiery craze of Buldak Bokkeummyeon, which is gaining burning popularity overseas. On the 21st, she posted a 3-minute video on TikTok where she cooked and tasted Samyang Foods' Carbonara Buldak Bokkeummyeon (Carbo Buldak), drawing attention. Cardi B's video has reached 19 million views, 2.3 million likes, and 15,000 comments.

Rapper Cardi B posted a video on TikTok trying Samyang Foods' Carbo Buldak Bokkeummyeon.
[Photo by TikTok]

Cardi B said, "I've seen a lot of Carbo Buldak videos on TikTok," expressing her anticipation by calling it a "fun product." She also confessed her passion by revealing that she drove 30 minutes by car to get Carbo Buldak. After eating Carbo Buldak with a fork, she rated it "6.5 out of 10" and said, "While cooking Carbo Buldak, I added cheese and milk and only put in about half of the spicy sauce."

Cardi B is one of the most influential influencers. She was the first solo female artist to win the Grammy Award for 'Best Rap Album.' Her Instagram followers reach 170 million. She is also a Korea enthusiast, posting photos of Myeongrang Hotdog on Instagram and tweeting, "I love Korea so much. I want to learn about Korea's history and geography."

Samyang Surpasses 800 Billion KRW in Overseas Sales Thanks to Buldak Bokkeummyeon

Photo by Samyang Foods Provided [Image Source=Yonhap News]

The overseas popularity of Buldak Bokkeummyeon is tremendous. It started when 'challenge videos' became a trend due to its overwhelming spiciness. Thanks to the product's popularity, Samyang Foods' overseas sales exceeded 800 billion KRW for the first time last year.

Samyang Foods' overseas sales last year were 809.3 billion KRW, a 34% increase from the previous year. It has set a record high for five consecutive years since 2019. Total sales reached 1.1929 trillion KRW, surpassing 1 trillion KRW for the first time. Especially notable was the growth in the American market, with entry into large retailers such as Walmart and Costco.