Global beauty brand ELROEL participated in the '2024 Cosmoprof Worldwide Bologna,' held for three days from March 21 to 23 at the BOLOGNA FIERE EXHIBITION organized by BOLOGNA FIERE, showcasing various products including their steady seller, the Sun Cushion.
ELROEL, which has been participating in Bologna Cosmoprof for six consecutive years since 2017, was selected as a 'Cosmoprof Awards Finalist' three times in a row from 2019 to 2023, an honor given to top-tier cosmetics.
This year, ELROEL took part in the Cosmoward Zone at Bologna Cosmoprof in Italy, presenting a variety of products such as the Blending Cushion, winner of the 2023 Cosmoward in the color cosmetics category, as well as the Finalist products Blancstick and Blanc Rouge, Shadow Stick, and the steady seller Sun Cushion, raising expectations for ELROEL among overseas buyers and visitors alike.
Yoo Yanghee, CEO of ELROEL, stated, “ELROEL aimed to promote the value of K-beauty and the ELROEL brand and products not only through buyer meetings but also by operating various events and tester zones that visitors could participate in, along with active communication.” She added, “Following last year’s Cosmoward winner award, this year as well, many buyers and visitors showed great interest and affection, allowing us to successfully conclude the event.”
Furthermore, she expressed her ambition, saying, “As this is our first global exhibition of the year, we did our best, and starting from this, we will take the lead in raising the status of K-beauty and gradually expand our global distribution channels.”
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