Life finance platform 010PAY announced on the 22nd that it has released a brand film featuring actor Lim Won-hee to promote the benefits of ‘Ritto’.
The video, with the slogan “Ritto Promotion that accumulates as you spend,” humorously and seriously portrays the ‘Ritto’ given every time a payment of 10,000 KRW or more is made using the ‘010PAY Woori Card,’ showcasing actor Lim Won-hee’s unique acting skills.
Ritto is a name combining reward and lotto, a reward service linked to the winning numbers and prize money of Lotto 6/45, offering up to 100 million KRW. When a certain amount is stored in the 010PAY ‘Ritto Money Box’ or when a payment of 10,000 KRW or more is made with the 010PAY Woori Card, a Ritto consisting of six numbers is issued within the app. If the Ritto matches the Lotto 1st or 2nd prize numbers, up to 100 million KRW is awarded proportionally to the Lotto prize money. Winners holding Rittos corresponding to Lotto 3rd, 4th, or 5th prizes receive up to 10,000 KRW in 010PAY points randomly.
The video visually represents the receipt printed from the payment terminal as a lottery ticket to easily convey the Ritto feature of awarding prize money linked to the lotto. It also adds fun by varying expressions according to the payment method, such as “I swiped the card and scratched the winning number,” “I tapped the card and got the winning number,” and “I inserted the card and the winning number appeared,” while promoting the 010PAY Woori Card.
The 010PAY Woori Card is a Ritto-specialized PLCC (Private Label Credit Card) by fintech company Hecto Financial, issuing unlimited Rittos within the 010PAY app for payments of 10,000 KRW or more. Unlike traditional credit cards that offer benefits like billing discounts or point accumulation, the 010PAY Woori Card provides Rittos with every payment, increasing the chance to win up to 100 million KRW.
The newly released brand film can be viewed on the 010PAY app, brand website, and official YouTube channel. Hecto Financial plans to actively promote the Ritto feature linked to lotto by showcasing the video on major social media channels and conducting outdoor advertising at popular lotto venues.
A Hecto Financial representative said, “To easily convey the message that a winning number Ritto appears with every card payment, we creatively expressed the card payment receipt as a lottery ticket,” adding, “As the stored Ritto increases, the chance to win up to 100 million KRW also grows.”
010PAY is a life finance platform that enables easy payments and gifticon purchases using ‘010PAY Money’ and ‘010PAY Points.’ 010PAY Money can be prepaid via bank transfer or mobile payment, while 010PAY Points can be accumulated through activities such as checking the lucky box in the app, completing missions, and using credit cards.
Recently, 010PAY launched the reward service ‘Ritto’ and is aggressively marketing through the Ritto-specialized PLCC, the 010PAY Woori Card. Additionally, it continuously updates various features such as coupon aggregation, leading the ‘Enter Fintech’ paradigm that allows users to enjoy both convenience and fun in finance beyond simple payment methods.
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