[Today's New Release] 'The Golden Ratio of Softness' Jinro Gold First Shipment and More

300ml Price for 500ml... Seven Eleven Banana Milk
Paik's Coffee Collaborates with Hyundai Casper for New Drink
Kolon Sports Gore-Tex Jacket Series
CU Affordable Cup Fruits and More

Introducing new products launched by the distribution industry on the 21st.

HiteJinro Ships 'Jinro Gold' with 100% Rice Distilled Essence Added

HiteJinro's new soju product, the golden ratio of smoothness 'Jinro Gold,' was first shipped from the Masan factory on the 21st.
[Photo by HiteJinro]

HiteJinro announced that it held a shipment ceremony for 'Jinro Gold' at its Masan factory and proceeded with the first shipment. Employees attended the ceremony. Jinro Gold will be sold simultaneously through home channels such as nationwide large supermarkets, NongHyup stores, convenience stores, as well as entertainment channels including restaurants and nightlife establishments. HiteJinro launched Jinro Gold reflecting the diversified consumer tastes and low-alcohol trends due to the spread of light drinking culture. It features a smooth taste maximized by containing 100% rice distilled essence and using no fructose with 'Zero Sugar.' Jinro Gold preserves the original identity while harmoniously designing a differentiated color applied to the package, and developed it at 15.5% alcohol content to meet the demand for various alcohol levels, offering a smooth and comfortable drinking experience.

7-Eleven Launches Large 500ml PB Banana Milk

7-Eleven Banana Milk 500ml [Photo by 7-Eleven]

7-Eleven announced the launch of its cost-effective private brand (PB) 'Seven Select Banana Milk,' offering 500ml at the price of 300ml. Similar to the three 500ml processed milk products (chocolate, coffee, strawberry) introduced by 7-Eleven in January, the product price is about 60% of regular products. It uses first-grade raw milk and banana concentrate to provide a rich banana-flavored milk taste.

Paik’s Coffee Collaborates with Hyundai’s 'Casper' to Launch Beverages

Paik's Coffee launches collaboration drink with Hyundai's 'Casper'
[Photo by The Born Korea]

The coffee specialty brand 'Paik’s Coffee' by The Born Korea announced a collaboration with Hyundai Motor’s Casper to introduce four beverages including the new menu item 'Soultronic Ade.' The collaboration captures Casper’s unique vibe in the drinks and offers a chance for actual buyers to win a vehicle as a prize. In addition to the collaboration drinks, Paik’s Coffee will also release seasonal limited menus (Tropical Popping Smoothie, Blue Candy Milkshake, Completely Pineapple Juice).

Kolon Sports Launches Gore-Tex Jacket Series

Kolon Sports Gore-Tex Loose Fit 3L Jacket Photoshoot
[Photo by Kolon FnC]

Outdoor brand 'Kolon Sports,' operated by Kolon FnC, launched five Gore-Tex jackets for the spring/summer (SS) season. The flagship product is the 'Gore-Tex Loose Fit 3L Jacket.' The company emphasized that it blocks external moisture while quickly releasing sweat moisture to maintain comfort at all times. Additionally, they introduced four styles including two types each of 'Gore-Tex 2L Waterproof Jacket' and 'Gore-Tex Windstopper' (one for men and one for women).

CU Launches Two Cup Fruit Products with Increased Weight and Lower Price

A CU representative is introducing a new cup fruit product.
[Photo by CU]

Convenience store CU announced the release of renewed cup fruit products that increase weight and lower prices to reduce consumers’ fruit price burden. The new products are two types: 'Cup Fruit Sweety,' consisting of apple, red grape, and green grape, and 'Cup Fruit Harmony,' consisting of apple, red grape, and cherry tomato. The weight is 170g, and the price is 3,200 won, with weight increased by 13.3% and price reduced by up to 20% compared to previous products.

Korea Philip Morris Launches New Teria Capsule Product 'Teria Arbor Pearl'

IQOS Iluma exclusive tobacco stick Teria's capsule new product 'Teria Arbor Pearl'
[Photo by Korea Philip Morris]

Korea Philip Morris launched the new capsule-type product 'Teria Arbor Pearl' for 'Teria,' the exclusive tobacco stick for the IQOS Iluma series of heated tobacco devices. The new product features a rich and deep original flavor, with a refreshing taste when the capsule is burst. This product is available at IQOS official stores nationwide and convenience stores, with a recommended retail price of 4,800 won, the same as the existing Teria product line.