Spring Outing 'It Item' in Distribution
Laneige ‘Bouncy and Firm Sleeping Mask’
Laneige, a cosmetics brand operated by Amorepacific, is launching the ‘Bouncy and Firm Sleeping Mask.’ A sleeping mask is an overnight pack product that provides nutrition and moisturizing effects to the skin while you sleep.
The newly introduced sleeping mask contains peony·collagen complex and peptide ingredients. It includes moisturizing glow capsules that effectively care for the skin to keep it hydrated and radiant overnight. The formula absorbs into the skin without stickiness.
Laneige is also conducting a global campaign with brand ambassador Sydney Sweety under the theme ‘Stay Bouncy & Firm, Just the Way You Are.’ The campaign proposes the ‘Bouncy and Firm Sleeping Mask’ that restores skin firmness overnight, allowing you to confidently show your natural self without worrying about wrinkles in any expression.
Since launching the ‘Water Sleeping Mask’ in 2002, Laneige has been leading the new category called ‘Sleeping Beauty.’ Its best-selling products include the ‘Water Sleeping Mask’ and the ‘Cica Sleeping Mask.’ With this new product launch, Laneige plans to solidify its position as the leader in the global sleeping mask category.
The Bouncy and Firm Sleeping Mask is currently available on the Laneige Naver Store. Starting from the 25th, the product will be available through the online AmoreMall and major online malls.
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