Spring Outing 'It Item' in Distribution
Dongwon F&B's 'Denmark High' Sells 3 Million Bottles
Premium Liquid Fermented Milk... Annual Sales Target 30 Billion Won
Dongwon F&B announced on the 21st that its premium liquid fermented milk product, 'Denmark High Yogurt,' launched last month, has surpassed cumulative sales of 3 million bottles within just one month. This means more than one bottle was sold every second.
The company explained that the reasons for Denmark High Yogurt's early success include incorporating three key trends into one bottle: Danish probiotics, patented respiratory ingredients, and reduced sugar content.
Denmark High Yogurt is a liquid fermented milk product that guarantees 10 billion CFU (colony-forming units), including Danish probiotics, which can help support gut health. In particular, it contains patented respiratory probiotics developed by GC Green Cross Wellbeing through four years of research and development, as well as zinc for immune function, calcium for bone formation, and vitamin D, attracting significant attention. Additionally, reflecting the low-sugar trend, its sugar content is reduced by more than 35% compared to the average of the top three liquid fermented milk products in sales, making it easy to enjoy without burden.
Dongwon F&B plans to expand sales channels to corporate supermarkets (SSM), warehouse discount stores, and online platforms, and aims to grow Denmark High Yogurt into a hit product with annual sales of around 30 billion KRW through online and offline promotions and various marketing activities.
A Dongwon F&B representative said, "Denmark High Yogurt is popular among all age groups because it contains Danish probiotics and various functional ingredients, as well as having reduced sugar content. We will continue to introduce a variety of fermented milk lineups to build the image of 'Denmark' as a specialized probiotic brand."
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