Hani PR Project Hosts Marketing Education Program for Korean Medicine Doctors

Leading the way in marketing education for Korean medicine doctors, Hanipial Project announced that it will hold a special online weekend masterclass for Korean medicine doctors every weekend evening for three weeks starting April 6. Under the theme "Branding & Channel Management by Korean Medicine Doctors Themselves," this lecture will be offered as a marketing tutoring session limited to a select number of participants, providing practical knowledge and know-how to Korean medicine doctors who want to master branding and channel management for their clinics or Korean medicine hospitals.

This program focuses on customized branding strategies, which are key to running clinics and hospitals, and communication skills using various channels including SNS and blogs. Marketing experts currently active in the field will participate directly to help attendees distinctly differentiate their clinics and hospitals and explore in-depth communication methods with patients.

Through real-time Zoom lectures, participants can maximize learning effectiveness through direct interaction and hands-on practice. It is expected that attendees will establish branding strategies suitable for their individual clinics and hospitals and learn modern channel management techniques through this course.

A representative of Hanipial Project stated, “Through this online weekend masterclass, we aim to provide practical assistance so that Korean medicine doctors can enhance their unique brand value and successfully lead their clinics through effective channel management,” adding, “We expect this lecture to present a new paradigm in clinic and hospital management.”

Applications for this weekend masterclass and more detailed information can be found on Hanipial Project’s official website, searchable under Korean Medicine Doctor Marketing Education, and the lectures will be conducted with a limited number of participants on a first-come, first-served basis.