Kumho Tire Successfully Hosts 'Kumho Members Day' Inviting Dealership Owners

Kumho Tire successfully held the 'Kumho Members Day' event on the 19th at the ICC Hotel located in Yuseong-gu, Daejeon.

This event is an annual occasion for Kumho Tire to share nationwide sales and marketing policies with its dealership owners. Approximately 400 people, including TirePro/KTS dealership owners and employees, attended to commemorate the launch of the electric vehicle-exclusive tire brand ‘EnnoV’.

Kumho Tire shared last year's business performance and this year's management policies, and announced operational strategy policies for the electric vehicle-exclusive brand ‘EnnoV’, holding a meeting with dealership owners. ‘EnnoV’ is a combination of ELECTRIC, meaning 'electricity,' and INNOVATION, meaning 'innovation,' and is a premium brand exclusively for EVs.

Additionally, EnnoV is the world's first next-generation electric vehicle-exclusive tire to apply HLC technology across all specifications in a single product. HLC (High Load Capacity) technology is a structural design method that, under the same air pressure conditions, withstands higher loads compared to regular products in high-load vehicles such as electric cars, while also delivering optimal performance. Based on HLC technology, which will bring innovation to future mobility, Kumho Tire designed EnnoV to overcome the limitations of electric vehicles and ensure all performance aspects are stably realized.

CEO Jeong Il-taek said, “Last year was a year in which Kumho Tire achieved many accomplishments by recording the highest performance in its history,” and added, “This year, we will lead the market in the future mobility era with EnnoV, launched based on technology optimized for electric vehicles.”

Han Jae-deok, CEO of Kumho Tire’s specialized distribution network TirePro Gwangyang branch, said, “Through this event, I was able to understand the company’s vision and direction, and it became an opportunity for the company and dealership owners to grow together,” and shared his thoughts, “We will put more effort into contributing to sales expansion centered on the newly launched electric vehicle-exclusive tire ‘EnnoV’.”