SKT Expands AI-Based B2B Business... AI Also Used for Customer Support and Ad Copy Creation

SKT AI CCaaS and AI Copywriter Launch
Enhancing Business Efficiency for Corporate Clients with AI Technology
Attracting Corporate Clients like SK Rent-a-Car and Benefia

SK Telecom has launched new AI-based customer consultation and advertising copy creation services, expanding its B2B business by attracting corporate clients.

SK Telecom employees are operating the AI contact center service 'SKT AI CCaaS'/Photo by SKT

On the 20th, SKT announced the launch of the all-in-one subscription-based AI contact center (AICC) service 'SKT AI CCaaS' and the automatic advertising copy generation service 'AI Copywriter.'

'SKT AI CCaaS' is a service that provides all the necessary functions and solutions to operate an AICC in an all-in-one package, including call infrastructure, consultation apps, AI solutions, dedicated lines, consultation personnel, and system operation outsourcing. AICC integrates advanced AI technologies into traditional contact centers. It applies speech recognition technology that converts voice to text, AI chatbots and callbots that automatically respond to simple customer requests, technology that provides optimal answers to customer inquiries, and technology that summarizes and analyzes conversation content after consultations.

SKT AI CCaaS is a cloud-based monthly subscription product that requires no separate infrastructure setup, allowing small and medium-sized enterprises to adopt AICC at a low cost. Corporate clients can choose only AICC solutions such as chatbots or initially adopt some functions like consultation apps and gradually build their AICC. The first corporate client is SK Rent-a-Car, and SKT plans to build SK Rent-a-Car's AICC in an all-in-one form that includes all the functions and solutions desired by the corporate client.

'AI Copywriter' is a generative AI service based on a large language model (LLM) that creates advertising or promotional copy within seconds. For example, by inputting brief information such as service name, promotion details, customer age, and marketing channel, it generates effective promotional copy.

AI Copywriter can generate tens of thousands of advertising copies every month and can be immediately integrated into customer platforms. Corporate clients can request advertising copy and receive outputs using their current marketing platforms without building separate service infrastructure. SKT believes that AI Copywriter can reduce the workload of marketers in the commerce industry and improve the quality of marketing content. Companies that have adopted AI Copywriter include commerce companies such as SK Stoa and Benefia.

Lee Gyusik, head of SKT AI Contact Business, said, "We will continue to launch various AI services tailored to corporate demands, such as AICC and AI Copywriter, to achieve tangible results."