Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch Holds Seminar in First Half of This Year

April 12, Held at Dong-Eui Institute of Technology Jinri Hall Convention Hall

Topic: "The Power to Understand Hospital Promotion and Branding in the New Normal Era"

The Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch (Branch Chief Jaegon Park, Executive Director of Dong-Eui Medical Center) will hold the "2024 First Half Hospital and Clinic PR Seminar" on Friday, April 12, from 1:00 PM to 6:30 PM at the Jinri Hall Convention Center of Dong-Eui Science University located in Busanjin-gu, Busan.

2024 Korea Hospital Public Relations Association Busan, Ulsan, and Gyeongnam Branch First Half Seminar Poster.

Since holding the first PR seminar in 2008 at Yangsan Pusan National University Hospital, the Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch has been the most active branch within the Korea Hospital Public Relations Association, with about 100 medical institutions and related organizations representing the region as members.

The Busan·Ulsan·Gyeongnam branch held practical PR seminars for local medical professionals every year in both the first and second halves of the year until 2019, with about 150 local hospital and clinic PR practitioners participating each time, receiving great response. Notably, this year’s seminar is significant as it is the first event held in five years since the suspension caused by the COVID-19 pandemic in 2020.

The first half seminar, themed "Hospital and Clinic PR in the New Normal Era: The Power to Understand Branding," will feature practical PR lectures including ▲Our Hospital Branding Strategy through YouTube Channels (Myungkyu Ahn, Head of PR Team, Gachon University Gil Medical Center) ▲Writing for Branding - Approaching BX Writing to Complete Our Brand’s Persona (Author Ilri Kim, author of "Writing for Branding") ▲All About Our Hospital Branding and Top Exposure on SNS (Seungwoo Jeong, CEO of Damha).

Jaegon Park, the branch chief who prepared this seminar, said, “We have structured the lectures after extensive discussions to provide practical help to practitioners striving to survive in the increasingly challenging medical field,” adding, “As the saying goes, ‘Many hands make light work,’ this seminar will be an opportunity to share concerns and find solutions for each affiliated medical institution. We look forward to active participation from hospitals and clinics interested in this event.”

The seminar is open to PR practitioners and medical institution staff from Busan, Ulsan, Gyeongnam regions as well as nationwide. All participants will receive seminar materials and souvenirs.

Pre-registration is open until April 9, and on-site registration will also be available on the day of the event. For inquiries, contact the Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch Secretariat or email.

Founded in 1996, the Korea Hospital Public Relations Association (President Misoon Park, Head of PR Team at Gangdong Kyunghee University Hospital) currently has about 600 PR officers working at over 130 hospitals and clinics nationwide as regular members, and consistently conducts regular seminars and online training every year.

In particular, it contributes to the development of the medical field through various activities such as sharing the latest information on hospital PR including brand management, media relations, social media marketing, internal communication, design, video, and website, and enhancing job performance capabilities.