Dunkin Expands Stores Offering 'Decaffeinated Coffee'

Last Year, Dunkin Coffee Sales Included 12% Decaf
"Enjoy Coffee Without Worry Even Late at Night"

SPC B.R. Korea's Dunkin announced on the 19th that it will expand the number of stores selling its ‘Decaffeinated Blend’ in response to the growing demand for decaffeinated coffee.

Dunkin’s Decaffeinated Blend is a decaf coffee made using the espresso extraction method, characterized by maintaining the rich and deep taste and aroma of Dunkin espresso while significantly reducing the caffeine content.

Recently, the demand for decaffeinated coffee has been steadily increasing. In fact, at Dunkin stores that sold decaffeinated coffee last year, decaf accounted for 12% of the total coffee sales. Accordingly, Dunkin decided to expand the Decaffeinated Blend, which was previously available only at select stores, to all stores nationwide.

Since launching ‘Dunkin Decaffeinated Coffee’ in 2021, Dunkin has been continuously strengthening its unique decaf coffee lineup. Last summer, it introduced two types of ‘Decaffeinated Dual Brewing’ using both hot brew and cold brew methods, capturing the rich coffee aroma of hot brew and the clean taste of cold brew in one, receiving positive responses. Additionally, Dunkin launched ‘Decaffeinated Capsule Coffee’ to allow consumers to enjoy decaf coffee at home.

Meanwhile, Dunkin operates various blends such as ▲Dunkin Espresso ▲Dunkin Decaffeinated ▲Second Blend, enabling consumers to enjoy coffee according to their individual tastes and preferences. Especially, the seasonal Second Blend, which has been steadily introduced since ‘Chelsea Vibe’ in 2018, is very popular among young customers and consumers who want to enjoy distinctive coffee.

A representative from B.R. Korea Dunkin said, “We are continuously working to strengthen our coffee lineup and quality so that consumers can experience coffee that pairs best with donuts,” adding, “Through the expansion of the ‘Decaffeinated Blend’ sales, we hope that not only customers sensitive to caffeine but also those who want to enjoy coffee without caffeine concerns even late at night will be able to do so.”