Popular March Keywords: 'Fruit' and 'Tea' Combination
Get Optimal Answers Based on Purchase Data Questions
Workshop-Limited Flavors... Nationwide Release Under Review
SPC Baskin-Robbins announced on the 18th that it will introduce an ice cream called 'Orange Earl Grey,' developed using artificial intelligence (AI).
Orange Earl Grey was created to match the spring season in March by pairing refreshing orange with fragrant Earl Grey tea. It features a soft and sweet Earl Grey ice cream with orange juice, offering a fragrant flavor and a fresh, clean finish.
Orange Earl Grey is part of the 'Deep Flavor' series, born through the 'AI NPD (New Product Development) system' first introduced at the 'Workshop by Baskin-Robbins,' which opened on the 19th of last month. The AI NPD system is a product development process where Baskin-Robbins derives key keywords based on its accumulated product development know-how from creating over 1,500 flavors and Happy Point customer purchase data, asks AI questions, gains ideas, and launches new products.
Orange Earl Grey was developed by extracting the keywords 'fruit,' which performed well in March based on consumer purchase data, and the recently trending 'tea,' then asking AI to combine orange and Earl Grey.
Baskin-Robbins plans to continue realizing brand innovation by regularly introducing new products based on the AI NPD system at the Workshop. The Deep Flavor series will be pilot-operated at the Workshop store, which serves as a test bed, and after confirming consumer responses on-site, the possibility of expanding to nationwide stores will be considered.
A Baskin-Robbins representative said, "We are introducing Orange Earl Grey to provide customers with a new brand experience based on next-generation R&D technology," adding, "We hope you will experience the first Deep Flavor selected by AI at the Workshop store, a space for experimentation and creation."
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