Daewoong Pharmaceutical announced on the 18th that it has launched the health functional food brand Dr.Bear.
Daewoong Pharmaceutical's health functional food brand 'Dr.Bear' value-for-money lineup Dr.Bear EX product series [Photo by Daewoong Pharmaceutical]
The brand name contains the meaning of keeping four promises to customers, derived from the letters of the English word BEAR, which means bear, the animal symbolizing Daewoong Pharmaceutical. ▲ Products faithful to the basics (Basic) ▲ Direct verification by professional researchers (Expert) ▲ Rejection of products without confidence (Against) ▲ Provision of reasonable prices (Reasonable).
Dr.Bear was launched with the motto "Reliable health functional foods designed by Daewoong Pharmaceutical using carefully selected premium ingredients," and consists of two product lines: Dr.Bear EX (Expert) and Dr.Bear RX (Prescription). Dr.Bear EX is described as a "cost-effective (performance per price)" line, blending only the essential core nutrients in optimal amounts. It includes a total of seven types: gummy bear-shaped ▲ Multivitamin gummies ▲ Calcium Vitamin D gummies, as well as ▲ Probiotics ▲ rTG Omega-3 ▲ Lutein ▲ Coenzyme Q10+ ▲ Multivitamin minerals. Daewoong Pharmaceutical plans to actively target consumers with a cost-effectiveness strategy by pricing all Dr.Bear EX products in the 10,000 KRW range.
Dr.Bear RX is a premium functional health food containing differentiated premium ingredients and Daewoong Pharmaceutical’s formulation know-how. It introduced two products: ‘Dr.Bear RX Diet Probiotics & Blood Sugar Care,’ which can manage body fat reduction and postprandial blood sugar simultaneously, and ‘Dr.Bear RX Liposomal Glutathione Max,’ a glutathione film product that is rapidly absorbed through the oral mucosa.
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