[AI Revolution](96) Storelink Finds Survival Strategies in E-commerce Market Using AI and Big Data

E-commerce Optimization Marketing with AI
Including Customized Brand Promotion Copy Creation

What is the market size for the products we want to sell on open markets? What are the competing products? How can we create a phrase that stands out, best explains our product, and resonates with consumers? StoreLink solves these common concerns faced by small business owners selling goods in e-commerce. It does so through artificial intelligence (AI) and big data. StoreLink has analyzed over 300 billion data points, and now generative AI provides the desired answers based on this data.

On the 15th, Yong-eun Jeong, CEO of StoreLink, said, "As a comprehensive e-commerce business platform company, we are actively utilizing AI technology to present a new standard for flexible yet reliable data-driven marketing that can respond to the ever-changing market." StoreLink is a startup providing e-commerce optimization solutions, founded by CEO Jeong in 2020. Based on extensive e-commerce data analysis, it supports decision-making throughout the entire open market business process. It analyzes more than 200 million data points daily from over 30 domestic open markets and also collects and analyzes data from global e-commerce platforms such as Amazon, Qoo10, Rakuten, and Lazada to build highly accurate marketing prediction models. Its accumulated customer base exceeds 13,500 companies, ranging from large corporations to small business owners.

Jung Yong-eun, CEO of Storelink

StoreLink has developed services to help clients in the fiercely competitive e-commerce market respond flexibly to changes. A representative example is the recently launched service ‘LinkAI,’ which integrates generative AI. LinkAI is a ChatGPT-based chatbot embedded in StoreLink’s platform. In addition to existing features such as competitive status and market size analysis, it automates product registration and marketing page creation processes using generative AI.

First, AI provides open market operation strategies and data more quickly. It offers immediate information on market size and competitive environment related to requested keywords. It also recommends optimized marketing phrases for customers. LinkAI analyzes the entire e-commerce channel and presents product introduction phrases and key selling points tailored to user requests. It creates catchphrases that express the unique features of products or services and the core factors that can target consumers in a single sentence. Using these for brand promotion can significantly reduce the resources needed to create product detail pages.

StoreLink integrated generative AI functions into its platform within a short period. Developing LinkAI took less than a month. This was the result of continuously strengthening expertise in data and development fields and maintaining top-level research and development (R&D) capabilities in Korea. CEO Jeong said, “In line with the trend of automation through generative AI, we will not only enhance the convenience of our solutions but also provide multifaceted data insights more easily and quickly. To continue growing alongside our customers, it is necessary to continuously launch advanced technology-based functions and services to maximize work efficiency.”