Nudge Healthcare Surpasses 100 Billion KRW in Sales Last Year... Record High Operating Profit

Cashwalk In-App Enhancement
Global Cashwalk Revenue Increase

Nudge Healthcare announced on the 12th that its annual sales last year increased by 33% compared to the previous year, surpassing 100 billion KRW for the first time in history. Nudge Healthcare's 2023 sales amounted to 105.6 billion KRW, with an operating profit of 12.5 billion KRW. Operating profit increased by 18.2% compared to the previous year.

Nudge Healthcare explained that the sales growth was driven by meeting user needs through the advancement of the health management app Cashwalk, service expansion, and the growth of Global Cashwalk.

In particular, Cashwalk is conducting various walking challenges in collaboration with local governments and companies through the B2B (business-to-business) platform ‘Teamwork.’ So far, more than 28 million people have participated in various challenges through Teamwork, joining in walking exercises.

Cashwalk recorded 111 billion executions and a total usage time of 970 million hours in 2023, making it the most frequently used app among Koreans in the healthcare platform category.

Global Cashwalk also surpassed annual sales of 8.8 billion KRW, marking a successful foothold in overseas markets. Starting with its entry into the U.S. market in 2020, it expanded into Europe, and last September, it ranked 2nd in the Health & Fitness category on the Italian App Store, contributing to sales growth.

Jungsin Park, CEO of Nudge Healthcare, said, “Thanks to the advancement of the Cashwalk app and the sales growth of Global Cashwalk, we were able to achieve record-high performance last year. We will continue to focus on advancing and specializing our business to establish ourselves as Korea’s leading health management app this year as well.”