KB Insurance Operates 'Business Card Service' Using Generative AI

1-Minute Customized Message Delivery Available

On the 12th, KB Insurance announced that it will pilot the 'AI Business Card Service' in collaboration with DeepBrain AI, a domestic generative artificial intelligence (AI) company.

The AI Business Card Service creates a virtual human resembling an insurance planner using just one photo and 10 seconds of voice, delivering a customized message of up to one minute. The AI business card can include self-introduction details such as affiliation, name, and contact information, as well as regular greetings, guidance for transferred customers, and contract customer management. Additionally, it can be changed to customized outfits suitable for holidays and birthdays without additional image shooting.

[Photo by KB Sonhae Insurance]

This service will be piloted for two months targeting about 300 'Gold Members,' sales agents who achieved insurance sales performance over the past year at KB Insurance, and then expanded to exclusive planners and employees.

Earlier this month, KB Insurance also introduced a video guidance service using virtual human models. Notices previously delivered via text or documents and product explanations conducted face-to-face will be produced as videos using virtual humans for employee training and customer guidance.

Lee Yong-moo, Head of the CPC Digital Division at KB Insurance, said, “As a result of video production practice training and surveys using virtual human models conducted for employees last month, 95.7% of trainees responded that they were satisfied,” adding, “We will continue to actively utilize AI technology to lead innovative attempts.”