K-Beauty Color Brand Novev, New Product Launch Event at The Hyundai Seoul

- March 14-20 Launch Commemoration Event
- Creator Jaeyu with Photo Zone and Product Experience Zone 운영

K-beauty color brand Nobev is holding a special event to celebrate the launch of its new product, the ‘Color Corrector Soft Dual Pencil,’ from March 14 to March 20 (closed on the 18th) for one week at The Hyundai Seoul Basement 2, Popup EAST.

Nobev is a K-beauty indie brand that ranked first in overall sales at Olive Young (fourth week of October 2023) and first in the color cosmetics category (August 23, 2023). Riding on the popularity of best-selling beauty products such as ‘Under Eye Master,’ ‘Slim Edge Dual Eyeliner,’ and ‘Contour Point Lip Pencil,’ Nobev expanded its presence by entering about 400 Olive Young stores in Korea, 100 Loft stores in Japan, and Amazon in the United States at the end of last year.

The newly launched ‘Color Corrector Soft Dual Pencil’ is a dual pencil-type product embodying Nobev’s expertise, featuring a creamy texture that differentiates it from pot-type or liquid-type correctors. It is convenient for carrying and makeup touch-ups, allowing even beginners to use it easily without any additional tools. Shade 1 consists of salmon and green colors, suitable for covering dark circles or blemishes on spot areas, while Shade 2 includes pink and lavender colors, enabling easy tone correction and brightening effects.

Nobev’s operator, Different Millions (Dmill), established in 2019, is a beauty MCN (multi-channel network) group that conducts business utilizing the IP (intellectual property) of influencers active on social media platforms such as YouTube. Dmill has been continuously attracting industry attention through product development reflecting market trends and influencer lifestyles, aiming to continue the success of Nobev’s ‘Under Eye Master’ with the ‘Color Corrector Soft Dual Pencil.’