Samsung Fire & Marine Insurance announced on the 8th that the number of subscribers to its direct driver insurance has surpassed 500,000. This is the first time in the insurance industry that a single product sold through a direct channel has exceeded 500,000 subscribers.
Samsung Fire & Marine Insurance, which launched the industry's first internet-exclusive direct driver insurance in 2010, surpassed 100,000 subscribers in 2016, 300,000 in 2020, and this year exceeded 500,000 cumulative subscribers.
Samsung Fire & Marine Insurance's direct driver insurance offers coverage for the three major driver expenses?▲traffic accident settlement support fund ▲attorney fees ▲driver fines (bodily injury and property damage)?at reasonable premiums without sales commissions. Additionally, customers who subscribe through the company's auto insurance receive a 5% monthly premium discount.
This year, Samsung Fire & Marine Insurance launched the direct driver insurance "Good 3,000 Plan." The "Good 3,000 Plan" allows customers to subscribe to essential coverage for driver expenses and post-traffic accident disability coverage at a monthly premium in the 3,000 KRW range.
The additional services are also unique. Through the "Good Drive" and "Good Walk" services, customers who practice safe driving and walking via the mobile application receive benefits in Samsung Fire & Marine Insurance AnyPoint rewards.
The accumulated points can be used to purchase goods and services at the Samsung Fire & Marine Insurance AnyPoint Mall. Besides driver insurance, points can also be used for premium payments for personal auto insurance, health insurance, travel insurance, and more, providing premium savings benefits.
A representative of Samsung Fire & Marine Insurance Direct said, "We would like to sincerely thank the many customers who have loved Samsung Fire & Marine Insurance Direct driver insurance," adding, "We will continue to introduce customized products that actively reflect customer needs and establish a strong position in the driver insurance market."
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