Cresoti Establishes AI Consultation Center for 24-Hour Pharmacy Access

Cresoti, a pharmaceutical payment system company affiliated with the GeoYoung Group, announced on the 5th that it has signed a business agreement with AI company Plunit to introduce AI-based innovative IT services, including the establishment of an AI consultation center for pharmacies.

Park Kyung-ae, CEO of Cresoti (left), and Lee Kyung-il, CEO of Plunit, are posing for a commemorative photo at the MOU signing ceremony for the introduction of AI services.
[Photo by Cresoti]

Through this agreement, the AI Work Center introduced by Cresoti is a generative AI service that creates AI agents capable of working 24 hours a day, 365 days a year. It features real-time responses to large-scale consultations coming through various channels, as well as functions such as mass phone calls and text messaging. This minimizes the waiting time for pharmacists seeking consultations and enables the establishment of a systematic response process, including simple consultations and preliminary issue reception, for pharmacies operating during hours without staff presence, such as 365 pharmacies and late-night pharmacies.

Cresoti plans to first apply the AI Work Center to pharmacies currently using its pharmacy payment system, PharmPay, and gradually expand to more pharmacies. It is expected to improve customer satisfaction and enhance work productivity for approximately 14,000 transaction pharmacies nationwide.

A Cresoti representative said, “To improve consultation and service satisfaction at frontline pharmacies, we have introduced the AI Work Center service for the first time in Korea,” adding, “We will strive further to satisfy both service satisfaction and work efficiency at pharmacies.”