On the 4th, Kyungdong Pharmaceutical unveiled a new CI embodying the corporate philosophy of "a company contributing to the health and happiness of humanity."
The new CI, inspired by the ginkgo leaf symbolizing health and hope, features a ginkgo leaf-shaped emblem with a rounded box design element to convey a sense of stability.
A representative from Kyungdong Pharmaceutical stated, "It reflects Kyungdong Pharmaceutical's determination to create a new history for the health and happiness of humanity," adding, "We will grow and develop together with the new CI."
The newly introduced CI will be immediately applied to the official website, TV commercials, promotional materials, and newly produced printed and sales promotion items. It will also be gradually applied to all other places where the CI is used.
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