Hansome Unveils 350 New 'Time' Women's Wear Items at Paris Fashion Week

Full-Scale Entry into the Global Market
Paris Fashion Week PT Held

Hansome, a fashion company affiliated with Hyundai Department Store Group, recently announced on the 3rd that it participated in the '2024 Fall/Winter (F/W) Paris Fashion Week' and held a solo presentation of its premium women's clothing brand 'TIME'.

On the 29th (local time), the finale of the exclusive presentation for Time's 2024 Fall/Winter (F/W) season held at Palais de Tokyo in Paris, France.
[Photo by Hyundai Department Store]

At the presentation held at Palais de Tokyo, a complex art and culture space located in the 16th arrondissement of Paris, Hansome unveiled 350 new products from a separate collection called 'THE TIME', launched to target the global fashion market.

Hansome explained, "The design concept of THE TIME is 'Confidential Club', characterized by combining TIME's unique simple and sophisticated brand tone that transcends eras with designs that emphasize bold and confident femininity."

Since its launch in 1993, this is the first time TIME has entered the global fashion market. Hansome has been preparing THE TIME as a separate collection to target the global fashion market since 2020.