Hangover Remedy MorningIsBack Launches Brand CF Campaign with Actress Go Min-si

A Spotless Meeting Between Jinro Toad and Actress Go Yoon-ji

Seoyoung ENT, a comprehensive food company leading a healthy food culture based on innovation and challenge, has released the first commercial for its hangover relief brand ‘Morning Is Back’.

Seoyoung ENT announced that starting from March 4, coinciding with the start of the semester, it will launch its first brand campaign across various online and offline media, including TV commercials.

For the Morning Is Back commercial, actress Go Min-si, who won the Best New Actress award at last year’s Blue Dragon Film Awards, was selected as the model. Known for her stunning looks and excellent acting skills, Go Min-si has been actively working across films and dramas, building a solid filmography with notable works such as the dramas Sweet Home, Youth of May, Jirisan, and the films The Witch and Smugglers, gaining attention as a rising star.

This brand campaign features Jinro’s character IP, the toad, who surprisingly appears with the concept of taking responsibility for the next morning after a drinking party. This conveys the message that, like Morning Is Back’s differentiated brand concept, it protects the happiness of everyday life starting in the morning from hangovers.

Seoyoung ENT also emphasized the CG part that introduces the product lineup expressing the core ingredients of each type?drink, stick, and pill?along with the 3D-rendered toad character. ▲The drink features a refreshing blueberry flavor uncommon for hangover relief products ▲The stick offers convenience by being consumable without water ▲The pill boasts a reliable effect with an optimized recipe.

The campaign’s slogan, ‘The start of an ultra-clean morning,’ along with the easily memorable brand phrase ‘Baegimyeon Baeg, Morning Is Back’ (meaning ‘Without exception, Morning Is Back’), uses a catchy wordplay to emphasize that ‘without any exception, Morning Is Back is the sure choice for hangover relief.’ Various contents of this campaign will be broadcast through IPTV, YouTube, SNS, and outdoor advertisements in major urban areas of Seoul.

Meanwhile, Morning Is Back has been publishing various branded contents through its official Instagram account and conducting office attack events with several companies, receiving great responses from office workers who frequently attend drinking gatherings. Along with this commercial campaign, the brand plans to expand communication targets to university students by introducing various sampling events and promotions, including campus attacks.

Huh Jae-kyun, CEO of Seoyoung ENT, stated, “This Morning Is Back brand campaign is not just product promotion but aims to reach consumers as part of spreading a ‘healthy pleasure’ culture where Morning Is Back hangover relief products help maintain the happiness of everyday life by taking good care of you until the next morning after enjoyable drinking. We are grateful for the warm support given to Morning Is Back so far, and as new products are scheduled to be launched, we ask for continued interest. Furthermore, we will never stop our efforts to develop products focused on actual effectiveness so that people of all generations can choose Morning Is Back without exception.”