LG Electronics Unveils 'LG DIOS Healing Kitchen' at Emotional Stays Nationwide

- LG DIOS Objet Collection Kitchen Appliances Installed in Emotional Accommodations Nationwide to Expand Customer Experience Opportunities
- Partnership with Travel Content Platform 'DateTrip' for a 3-Month Campaign Starting March 1

[LG DIOS Healing Kitchen Event Photos / Photo by LG Electronics]

LG Electronics will conduct an experiential marketing campaign from March 1 to May 31, allowing customers to directly experience LG DIOS Objet Collection kitchen appliances at emotional accommodations nationwide for three months.

LG Electronics operates the ‘LG DIOS Healing Kitchen,’ which places its flagship kitchen appliances?dishwashers, induction cooktops, and microwave ovens?at popular emotional accommodations in Korea, enabling guests to try them out during their stay. This event will take place at seven emotional accommodations located in travel destinations across the country, including Jeju, Yeosu, and Muju. Detailed event information and reservation details can be found through the travel content platform ‘DateTrip’ and LG Electronics’ official Instagram.

Guests can easily prepare delicious meals using the DIOS Objet Collection induction cooktop and microwave oven. After dining, they can leave the dishes to the DIOS Objet Collection dishwasher and fully focus on relaxing during their trip.

During the ‘LG DIOS Healing Kitchen’ period, customers who leave and verify their experience reviews on personal SNS will receive coffee coupons and have a chance to win a DIOS Objet Collection microwave oven through a raffle. Additionally, from March 1 to 17, LG Electronics will hold the ‘LG DIOS Healing Kitchen Promotion Event,’ where participants who regram posts related to LG DIOS Healing Kitchen on LG Electronics’ official Instagram will be entered into a draw to win coffee coupons.

[LG DIOS Healing Kitchen affiliated accommodation with DIOS Objet Collection appliances installed / Photo provided by LG Electronics / Source=Stay Hadong]

Visitors to the accommodations can quickly prepare delicious meals using the DIOS Objet Collection induction cooktop, which features ultra-high power of up to 3,400W and quad inverter technology. The DIOS microwave oven offers nine versatile functions, including oven, air fry, and steam, making it perfect for guests planning a special travel dinner.

After finishing the meal, guests can leave the dishwashing to the dishwasher and enjoy a truly healing trip. The DIOS Objet Collection dishwasher cleans thoroughly with a total of 54 three-dimensional water jets and TrueSteam, and dries dishes perfectly with TrueDry technology.

An LG Electronics representative said, “We prepared this experiential marketing campaign so that customers can heal with the help of LG kitchen appliances instead of dealing with troublesome kitchen chores while traveling,” adding, “We will continue to carry out various marketing activities so customers can experience a changed daily life with LG kitchen appliances.”