GS25 'Half-Price Delivery' Reaches 30 Million Uses... 5th Anniversary Event

Event Offering Half Price Plus an Additional Half Price Discount

GS Retail's convenience store GS25 announced on the 29th that it will hold a benefit-filled event next month to celebrate the 5th anniversary of its half-price delivery service. The annual usage of the half-price delivery, which was about 90,000 cases in its launch year, exceeded 30 million cumulative uses as of January this year.

Half-price delivery is an ultra-low-cost courier service first introduced by GS25 on March 25, 2019, utilizing its own logistics infrastructure. All processes of delivery, including acceptance, shipping, and receipt, are conducted through GS25 stores, and it is available at a price range of 1,800 to 2,600 KRW, about half the cost of regular courier services. It is the only service in Korea that operates 24/7, 365 days a year. The annual usage of half-price delivery increased to 12 million cases last year, with an average of 1 million cases per month.

The growth of half-price delivery has led to increased foot traffic and additional sales at GS25 franchise stores. Since each delivery involves both the sender and the receiver visiting GS25, the pure foot traffic effect from half-price delivery is estimated to have accumulated to about 58 million visits. Considering South Korea’s population of 51.75 million, it means that each citizen has visited GS25 at least once through half-price delivery.

To celebrate its 5th birthday, GS25 is holding a customer event. Throughout March, customers who submit half-price delivery requests via the GS POSTBOX website or app and leave congratulatory comments will be entered into a weekly Monday draw to win electronic devices (such as Galaxy S24 Ultra, iPad Pro, photo printers) and 300 KRW discount coupons for half-price delivery in the ‘Napda Bantak Fan Weekly Draw’ prize event. Additionally, customers who reserve half-price delivery through the Bungaejangter app will receive an unlimited 300 KRW discount per delivery, and those who reserve and pay via the Toss app will get an immediate 300 KRW discount once per day.

On March 25, the exact 5th anniversary day of half-price delivery, a ‘Half-Price Day’ event will take place. Customers who submit half-price delivery requests through the ‘Our Neighborhood GS’ app will receive 900 GS&POINTs. Considering the minimum price of half-price delivery is 1,800 KRW, customers can use the service at half the cost. For GS POSTBOX members, from March 7 to 31, a 25-day event will be held where participants who submit half-price delivery requests and answer a quiz can receive discount coupons worth up to 2,300 KRW.

Lee Eun-ji, manager of the Lifestyle Platform Team at GS Retail, said, “Half-price delivery, which has become the national courier service, is celebrating its 5th anniversary, and we have prepared benefit-filled events to reward customers who have used the service so far.” She added, “We will continue to contribute to reducing the price burden and increasing convenience of courier services through various events and the advancement of half-price delivery.”