Earning Just by Walking 'Superwalk', NFT Shoes Reach $20 Million in Cumulative Transactions

Record High NFT Shoe Trading Volume Achieved in Q3 Last Year
270,000 Global Users... 90% Monthly Reuse Rate

Proground announced on the 27th that its reward-based healthcare platform, Superwalk, surpassed a cumulative transaction amount of 20 million USD (approximately 26 billion KRW) in non-fungible token (NFT) shoes within 1 year and 6 months of service.

Superwalk, which officially launched in July 2022, exceeded 5 billion KRW in cumulative NFT shoe transactions within 8 months, then recorded 10 billion KRW in the first half of last year, 23 billion KRW in the second half, and reached 26 billion KRW in February this year.

In particular, in the third quarter of last year, NFT shoe transaction volume rose 160% year-on-year to 7.2 billion KRW, marking the highest transaction volume ever. Based on this, it also succeeded in turning a profit in the first quarter.

Superwalk provides a service that combines blockchain technology to help users form healthy exercise habits. It consists of a ‘Pro Mode,’ where users purchase virtual NFT shoes and earn cryptocurrency rewards by exercising, and a ‘Basic Mode,’ which offers points based on step count.

Superwalk has established itself not only in Korea but also in global markets such as Japan, Vietnam, France, and Turkey, securing a total of 270,000 users. Currently, the monthly reuse rate of users in Pro Mode approaches 90%.

This year, Superwalk plans to expand its user base by enhancing social features that can be enjoyed online and offline with friends nearby, such as running competitions and a crew system. Kim Taewan, CEO of Proground, said, “Despite the NFT market downturn last year, Superwalk was able to grow thanks to diversifying business models such as in-app item sales and advertising,” adding, “We will focus on attracting new users and revitalizing the blockchain ecosystem through continuous service advancement.”