Son Heung-min, An Yujin, and Now Lim Young-woong... Hana Financial's New Face 'Young-woong' Debuts

New Advertising Model Selected... "Expecting Synergy with Korea's Everyone's 'HERO'"

Hana Financial Group announced on the 23rd that it has selected singer Lim Young-woong as its new advertising model.

Hana Financial explained that the reason for choosing Lim Young-woong as a model is because he is a singer who conveys sincerity beyond generations and genders, and has consistently continued his good deeds and donation activities. This approach also aligns with the holding company's mission direction of "growing together and sharing happiness through finance."

Synergy based on commonalities is also expected. Hana Bank's "Customer First" value, which places the highest importance on customers, is said by Hana Financial to be in harmony with the devoted "fan love" that singer Lim Young-woong has shown toward his fans. Hana Financial also expressed anticipation for the genuine image conveyed by Lim Young-woong, who has been a long-time customer of Hana Bank and experienced various financial products and services, stepping forward as a Hana Financial model. In fact, all advertising models, including Son Heung-min and Ahn Yu-jin, are customers of Hana Financial Group.

The first advertisement featuring Hana Financial and Lim Young-woong is Hana Bank's "The Hero of Asset Management is Hana." Extra-large banners will be displayed on the exterior of buildings such as the Myeongdong and Hannam-dong headquarters, along with Lim Young-woong standees distributed at branches.

Lim Young-woong said, "As a customer who frequently uses Hana Financial Group's financial services, standing before the public as an advertising model gives me a special feeling," and added, "Just as Hana Bank offers trust to its customers, I will also become the one and only supporter for all customers, continuously spreading comfort and warmth."

A Hana Financial Group official stated, "With the healthy and vibrant image of the existing advertising model Son Heung-min combined with the kind and warm image of singer Lim Young-woong, we expect the group's high brand intimacy to spread across all generations," and added, "Just like the lyrics of the song Lim Young-woong sang on broadcast, 'When the heavy rain falls, I will be your biggest umbrella in the world,' Hana Bank will provide asset management services and finance that customers can trust and feel secure with even in difficult economic situations."