[Mania] The Fun of Growing Beoseot Mushrooms... Idle Game 'Bangchi Motagetne' Can't Be Left Alone

2 Months Since Domestic Launch, Ranked 2nd in Sales Popularity
Immersion Increases as Mushroom Grows
Content Favored Due to Few Monetization Elements

Game 'Growing Mushroom King' Play Screen

It has been over two months since the game landed in the domestic market, but the popularity of 'Beoseotkeo Kiugi' (Mushroom Grower) shows no signs of slowing down. Riding the wave of idle RPG (role-playing game) fever, it still ranks high on the Google Play Store popularity charts. In terms of revenue rankings, it holds second place, following NCSoft's 'Lineage M'.

Beoseotkeo Kiugi was developed by China's 'Joy Nice Games'. Joy Nice Games has faced suspicions such as being a paper company of the large Chinese game company 4399, and allegations of deliberately inflating sales and chart rankings. However, with advertising on social networking services (SNS) and word-of-mouth about the game's quality, it has achieved high performance.

Beoseotkeo Kiugi is a game where the main character, a mushroom, is raised. While the mushroom defeats monsters, users can press the lamp in the center to obtain items. If an item with better performance than the currently equipped one appears through the lamp, the user equips it; otherwise, they sell it. In the early stages, the lamp must be pressed manually, but once the mushroom grows beyond a certain level, an 'auto lighting' feature can be used, which automatically clicks the lamp until an item meeting preset conditions appears. The lamp itself can also be upgraded, increasing the probability of obtaining higher-grade items as its level rises.

For the mushroom's growth, attention must be paid not only to items but also to skills and the performance of companions (pets) that help defeat monsters. Enhancing the functions of items, skills, and companions while watching the mushroom grow makes the game more engaging. Additionally, evolving the mushroom at specific levels such as 15, 30, 50, 70, and 100, and choosing and developing classes like Warrior, Archer, and Mage adds to the fun. Furthermore, joining a 'Gajum' (clan) allows communication with other users to increase intimacy, and the 'Arena' enables duels with other users.

Moreover, after playing the game for two days, one noticeable point is that, compared to other mobile games, the pressure to spend money was not severe. It is easy to find mobile games where payment is essential to progress beyond certain stages. However, Beoseotkeo Kiugi differs from such games, allowing players to enjoy content without payment by watching just a 30-second advertisement.

Of course, users who want faster progress or longer play sessions may be tempted to spend money. Also, if focusing on competition with other users, those who do not make cash payments might feel frustrated.