Crafton's 'Battlegrounds Mobile India (BGMI)' has recorded cumulative revenue of $100 million (approximately 133.7 billion KRW) over two years since its service launch.
Global application market analytics firm Sensor Tower announced in a report on the 20th that BGMI's cumulative revenue surpassed $100 million, and its cumulative downloads reached 100 million.
About 95% of downloads and 90% of revenue were generated on the Android platform. BGMI's download count accounted for 22.5% of the total worldwide downloads of mobile games utilizing the PUBG intellectual property (IP). This is a higher share than the China version 'Hua Ping Jing Ying' (iOS only) and the US market's 'PUBG Mobile.'
BGMI was launched in July 2021 as a dedicated version of PUBG Mobile tailored for the Indian market. BGMI was blocked in the Indian app market in July 2022 but resumed service from May last year. Notably, 74% of cumulative revenue was generated after the relaunch. In revenue rankings, it surpassed the locally popular mobile shooting game 'Free Fire MAX' to take first place.
Sensor Tower explained, "With high completeness, BGMI successfully attracted both new and returning players and continuously increased engagement," adding, "Localized marketing strategies such as documentary series broadcasts and influencer collaborations greatly contributed to the successful re-entry into the Indian market."
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