Homeplus Releases 4th Installment of 'Good Series'... 'Organic Overnight Panty Type'

850,000 Units Sold of the Kind Series Started in 2021

Homeplus unveiled the fourth installment of its customer participation social contribution campaign, ‘Good Consumption,’ on the 20th. The newly launched Good Series products are two types of ‘Good Organic Wearable Overnight Panty.’

The ‘Good Series’ consists of value-consumption products that allow customers to engage in eco-friendly activities simultaneously with their purchase. Since 2021, it has introduced various products including the first installment ‘Good Toilet Paper,’ the second installment ‘Good Mini Beauty Tissue’ and ‘Good Kitchen Towel,’ and the third installment ‘Good Sanitary Pads.’ As of the 1st of this month, the cumulative sales volume of the Good Series has reached approximately 850,000 units.

Building on this success, Homeplus expanded the lineup once again with the fourth installment of the Good Series by launching two types of ‘Good Organic Wearable Overnight Panty,’ following the third installment ‘Good Sanitary Pads.’ In particular, from the planning stage, great care was taken with quality, and like the third installment ‘Good Sanitary Pads,’ these products are made with 100% organic cotton covers. The organic cotton is grown using organic farming methods on soil that has not been treated with pesticides or chemical fertilizers for over three years.

Additionally, no polymer chemical absorbents (SAP) are used, and the entire production process is domestic, enabling stable quality control. Recognizing these efforts, the products received an Excellent rating from the German Dermatological Institute’s ‘Dermatest.’

Through direct transactions with manufacturers, the products are also offered at affordable prices. Both the ‘Good Organic Wearable Overnight Panty Medium (9 pieces)’ and the ‘Good Organic Wearable Overnight Panty Large (8 pieces)’ are priced at 5,900 KRW, approximately 20% cheaper than market prices.

Buyer O Yumi of Homeplus’s Daily Necessities Team stated, “The ‘Good Organic Wearable Overnight Panty,’ introduced as the fourth installment of the Good Series, is also made with eco-friendly materials, making it a product customers can use with confidence.” She added, “We will continue to plan and develop various ‘Good Consumption’ products that reflect customer needs and consumption trends, leading Homeplus’s sustainable management.”