Lotte Wellfood Dipped 'Pongdang' in Strawberry... Released 9 Types of Desserts

Limited Spring Season Release of 6 Dried and 3 Frozen Varieties
Global Popular Character 'Care Bear' Package Collaboration

Lotte Wellfood (formerly Lotte Confectionery) has introduced a season-limited dessert featuring strawberries. The lineup consists of a total of 9 items, including 6 dried fruit products and 3 ice cream products. The packaging collaboration with the popular character 'Care Bear,' which is highly favored among women in their teens to thirties, also draws attention.

On the 19th, Lotte Wellfood announced that it will sell six products: ▲Mon Cher Strawberry Fresh Cream Cake ▲Bints Strawberry Fromage ▲Strawberry Latte Custard ▲Strawberry Latte Myeongga Rice Cake Pie ▲LotSan Strawberry Yogurt, and ▲Crunky Double Crunch Bar Strawberry Yogurt. By applying strawberry latte and strawberry yogurt?usually found only in cafes or dessert specialty stores?to Lotte Wellfood’s signature dessert products, they offer a fresh spring feeling with a unique twist.

They also introduced limited-edition strawberry-flavored ice cream. The three items are ▲Pig Bar Strawberry Yogurt ▲Strawberry Macaron World Cone ▲Strawberry Latte Rice Cake Ice Cream. All incorporate strawberry latte mix into the ice cream mix to deliver a rich strawberry flavor. The Pig Bar adds crispiness with red cookies and strawberry chocolate flakes, while the World Cone is topped with strawberry macaron flakes, giving it a distinct new sensation. The Rice Cake Ice Cream features pink strawberry rice cakes, evoking a strong spring vibe.

This spring’s limited-edition products feature packaging in collaboration with Care Bear, a character introduced in the United States in 1982 that has gained great popularity both domestically and internationally. The packaging showcases cute Care Bears against a sweet strawberry-flavored and cozy spring gradient background, attracting not only child consumers but also adults who grew up with the character.

A representative from Lotte Wellfood said, “We are launching limited-edition products that apply seasonal fruits to popular items to meet consumers seeking new flavors. We plan to continuously introduce various planned products suited to each season to provide unique enjoyment.”