OTT unique users surpass 20 million... Who is 1st and 2nd after Netflix?

20.06 Million Unique Users of OTT Apps Last Month
Average of 2.3 OTT Apps Used Per Person

[Image provided by WiseApp·Retail·Goods]

A survey revealed that the number of unique users of major online video service (OTT) applications has surpassed 20 million.

On the 14th, WiseApp, Retail, and Goods, an app and retail analysis service, conducted a sample survey of Korean smartphone users and found that the number of unique users of major OTT apps, excluding duplicates, was 20.06 million as of last January. This represents a 6.9% increase compared to 18.76 million in January of the previous year.

Additionally, the average number of OTT apps used per OTT app user increased from 1.3 in January 2019 to 2.3 in January 2024, indicating that each OTT app user is using more than two OTT apps on average.

[Image provided by WiseApp·Retail·Goods]

Furthermore, as of January 2024, among the major OTT apps (Netflix, Coupang Play, TVING, Wavve, Disney Plus), 'Netflix' was estimated to hold the top position in both user share and usage time share. Netflix's usage time was 88.09 million hours, accounting for 54.3% of the share. It was followed by TVING (20.0%, 32.48 million hours), Coupang Play (12.5%, 20.21 million hours), Wavve (9.8%, 15.92 million hours), and Disney Plus (3.3%, 5.41 million hours) in that order.