DYD Slow Humming Launches Four Solid Perfumes 'Relief Perfume Balm'

DYD (CEO Jung Chang-rae), a vegan ritual life brand ‘SlowHumming’, announced on the 13th that it will launch four types of solid perfumes called ‘Relief Perfume Balm’ on the 19th.

This product is a solid-type perfume that melts softly upon application to the skin and lasts for 24 hours. It also contains 10 kinds of plant-based oils that provide nourishment to the skin and hair, making it usable as a body balm for localized moisturizing and as a hair perfume.

‘Relief Perfume Balm’ consists of four signature scents: the woody scents ‘Cabin Cedar’ and ‘Lake Fog’ from the Woodinary line released last year, which evoke the forest, and the newly launched Oceanary line inspired by the sea, featuring ‘Tepid Sunset’ and ‘Surfer Stone’.

The newly introduced ‘Oceanary line’ was inspired by the scenery of Hajodae in Yangyang, Gangwon-do. ‘Tepid Sunset’ captures the ocean flower scent felt from small flowers and the sunset on a summer beach. ‘Surfer Stone’ expresses a metallic ocean scent felt when the winter wind hits the cliffs.

A company representative said, “This product is lightweight and portable, allowing you to enjoy the scent anywhere without restrictions,” adding, “From the 19th, it will be available at discounted prices through online malls including KakaoTalk Gift, as well as on our official website.”

‘SlowHumming’ is a brand that values long-lasting fragrance, high efficacy, and vegan principles, and all its products have completed Korean vegan certification. In addition, it realizes sustainable values from product manufacturing to delivery to customers by using upcycled materials, FSC-certified paper, soy ink, recyclable packaging with non-coating processes, eco-friendly cushioning materials, and paper tape for environmentally friendly shipping.

Meanwhile, DYD also offers its own color cosmetics brand ‘LilybyRed’ and basic skincare brand ‘HaSeolin’. Recently focusing on overseas markets, it has made a full-scale entry by being stocked in over 160 stores of Vietnam’s leading cosmetics distribution channel ‘Hasaki Beauty & Spa’ and 1,260 major retail outlets in Japan such as ‘@cosme’ and ‘Don Quijote’, spreading popularity among overseas consumers. The company explained that thanks to the success of key products like ‘Mood Keyboard’, ‘Angkeum Liar Coating Tint’, and ‘Spot Care Patch’, sales are expected to grow significantly by about 90% compared to the previous year.