V-Cat "Real-Time AI Production of Hyper-Personalized Ad Materials"

AI Company Plathier Signs Business Agreement
Combining Technologies of Both Companies... Business Expansion
Establishing Customized Content Production System

The artificial intelligence (AI) solution 'V-Cat' produces customer-tailored advertising content in real time. On the 5th, V-Cat announced that it had signed a business agreement with Platier, which operates the AI personalization martech solution 'Groovy'.

Lee Sang-hoon, CEO of Platiere (left), and Jung Beom-jin, CEO of V-Cat, are taking a commemorative photo after signing a business agreement.
[Photo by V-Cat]

The purpose of the agreement is to establish a hyper-personalized advertising material production system that enables customized shopping. The two companies plan to combine Platier's real-time big data processing technology (customer behavior data, product trends, weather, etc.) with V-Cat's real-time video rendering technology to fully launch the business.

V-Cat is a service that automatically creates marketing videos and banner images by simply entering the URL of a product detail page. Major domestic e-commerce platforms such as Naver, Coupang, Lotte On, and Gmarket are automating material production using V-Cat.

Jung Beom-jin, CEO of V-Cat (Pion Corporation), said, "Through the advancement of generative AI-based video rendering technology, V-Cat will support real-time production of customized marketing materials for each customer. We will focus on building a system capable of handling large-scale content production, such as expanding advertising areas previously exposed only as images to videos."

Lee Bong-gyo, Head of Data Solution Business Promotion at Platier, said, "With this business agreement, we will do our best to flexibly respond to the rapidly changing martech market and provide innovative AI personalization martech solutions."

Meanwhile, V-Cat recently signed a contract to supply an automatic advertising production solution to SSG.com. With this contract, SSG.com is expected to reduce production-related costs by nearly 40% immediately after adopting the solution. Through V-Cat, a system has been introduced that allows about 70 personnel from 20 teams, including marketing and MD teams, to directly produce advertising materials.

A new ‘AI automatic editing tool’ that enhances user editing convenience has also been launched. Anyone can easily perform complex editing tasks such as cleanly removing product backgrounds or converting images to high resolution. The AI automatic editing tool is a feature developed based on generative AI technology prompted specifically for marketing material editing.