"Respect Grows from Thoughtful Consideration"…Announcer Becomes a Fan After Meeting Lee Boo-jin

Meeting through Hotel Shilla's Social Contribution Program
Recent Moves of President Lee Boo-jin Consistently in the Spotlight

Yoon Young-mi, a former announcer and broadcaster who was the first woman to work as a professional baseball commentator, expressed her fandom after meeting Lee Boo-jin, President of Hotel Shilla, through the 'Delicious Jeju' program. On the 3rd, Yoon Young-mi posted a photo with President Lee Boo-jin on her social media (SNS). She added, "'Delicious Jeju' celebrated its 10th anniversary today with a commemorative ceremony at Jeju Hotel Shilla, where I was invited as a lecturer and sat at the same table with President Lee Boo-jin, spending a long time together."

'Delicious Jeju' is a social contribution program by Hotel Shilla in collaboration with Jeju Special Self-Governing Province and the local broadcaster (JIBS) to support small business owners in making a fresh start. Through 'Delicious Jeju,' Hotel Shilla helps small restaurants in Jeju by providing know-how on cooking methods, customer service, and menu composition to restaurant owners facing closure, as well as improving kitchen facilities through the talent donation of its employees.

Announcer Yoon Young-mi (left) and Lee Boo-jin, President of Hotel Shilla [Photo by Yoon Young-mi Instagram]

Yoon Young-mi said, "It was a celebration where 26 restaurant owners were invited to stay overnight and have dinner together. At Jeju Hotel Shilla, we were treated to Korean and Japanese course meals, Mo?t & Chandon, and sake. Seeing everyone ask about each other's well-being, hug, and even shed tears was truly moving." She continued, "Everyone shared a very close bond with President Lee Boo-jin and showed wholehearted sincerity. They talked about their high school sophomore sons' studies and concerns about their sons' acne, sharing detailed family stories. It was clear how deeply they respect and like President Lee, who quietly helps with difficult matters." She marveled, "She told me she really wanted to see me, talked about the broadcasts I appeared on, warmly held my hand, and saw me off from afar. Slim, elegant, warm, considerate, and humble?today I became a fan of President Lee Boo-jin."

Recently, President Lee Boo-jin's actions have consistently been a hot topic. In January, when over 400 flights were canceled at Jeju International Airport due to strong winds and heavy snow, Shilla Stay Jeju provided free accommodation benefits to stranded guests, which attracted attention. At that time, Shilla Stay Jeju applied the 'Unexpected Luck' promotion, offering free stays in six rooms.

'Unexpected Luck' is a unique promotion by Shilla Stay Jeju that offers a free one-night stay and breakfast for two to guests who stayed the previous day and whose departures were delayed due to sudden weather deterioration or natural disasters. This promotion was personally proposed by President Lee and has continued for 10 years since 2015. Considering its location about 3.5 km from Jeju International Airport, it was designed with the characteristic that many guests start and end their trips there.