Eco Marketing's subsidiary Daily&Co announced on the 1st that it has acquired the global nail brand 'FINGER SUIT'.
FINGER SUIT is a hot brand in the recent Japanese beauty distribution industry, specializing in fashion nails with stylish designs and high-quality nail tips that were not previously available in the market. From the early days of its brand launch, it has appeared as styling for celebrities and idols' stage costumes, gaining word-of-mouth popularity among the global MZ generation enthusiastic about K-beauty and K-fashion with its trendy designs.
Since last summer, FINGER SUIT has accelerated its offline distribution strategy after receiving a love call from Japan's largest cosmetics distributor, which controls distribution in over 1,000 variety shops nationwide. Offline experience is essential for Japanese consumers who tend to purchase carefully after seeing products in person, and FINGER SUIT, with its visually high-quality products like Magnet Gel, was judged to have a winning chance.
About half a year after entering the market, both the number of stores carrying the brand and sales have grown by more than 400%, earning the reputation of being "a new breeze in the Japanese nail industry."
Gong Seong-ah, CEO of Daily&Co, stated, "Showing such growth in the Japanese nail market, where numerous product lines and brands have already entered, itself proves the excellent product quality and brand competitiveness." She added, "We will accelerate Daily&Co's market penetration in Japan by creating synergy with the distribution network and know-how that FINGER SUIT has built in Japan, as we become one family with FINGER SUIT."
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