Socar and AKMU Launch 'Socar with Car Included Accommodation' Campaign

Socar announced on the 1st that it will conduct a brand campaign 'Accommodation with a Car, Socar' with the sibling group AKMU.

Last May, Socar launched a service on its application that allows users to book over 25,000 accommodation options nationwide, including hotels, resorts, and pensions. Socar provides a coupon for free car-sharing rental for 24 hours to all customers who purchase accommodation products, offering a travel service that links transportation and lodging.

This campaign was created with the concept 'Travel is a fight.' It depicts scenes that the real sibling duo AKMU might experience while traveling. The campaign video can be viewed on Socar's social media channels as well as various digital platforms including major portal sites.

Additionally, a promotional event celebrating the campaign launch is underway. In line with the campaign concept 'Travel is a fight,' participants can win prizes by choosing their preferred travel style in the 'No Over-Immersion! Travel Balance Game.' By checking the balance game themes released every Wednesday until the 27th and selecting their travel preferences, participants are automatically entered into the promotion. Prizes include a 1-night stay for two in a Junior Suite at The Westin Chosun Seoul worth up to 800,000 KRW for 1st place, a Lowraw travel suitcase for 5 winners in 2nd place, iWalk mini power banks for 10 winners in 3rd place, and 30,000 Socar credits for 25 winners in 4th place, all awarded by lottery.