'Trekking, Outdoor, and Camping All Possible with "Discovery"'

F&F's Discovery Expedition is emerging as an outdoor brand optimized for consumers' lifestyles. This winter, breaking away from the market trend limited to long padding, it solidified its position as a leader in winter down jackets by introducing the 'Women's Line.'

The Women's Line features women's down jackets optimized for active outdoor activities preferred by modern women, such as trekking and camping, as well as athleisure activities like outdoor yoga. The products tailored to female-centered leisure activities and styling trends include the ‘Heini 2in1 Crop Short Padding’ and the ‘Bella Goose Lightweight Padding.’

The Heini 2in1 Crop Short Padding has detachable sleeves, allowing it to be styled as a padded vest. The Bella Goose Lightweight Padding uses goose down filling to enhance durability, lightness, and warmth, offering excellent mobility with a comfortable fit. Additionally, it can be used as a formal business casual outerwear.

Besides winter jackets, Discovery Expedition is introducing new products such as windbreaker jackets and T-shirts, offering items optimized for consumers' lifestyles. Last year, they launched the 'Vertex Gore Windstopper Jacket,' which combines windproof functionality with a sophisticated gore-core design, and also released the 'Freshvent Woven Short Sleeve T-shirt,' providing comfortable wear even in hot weather.

Discovery Expedition aims to integrate outdoor activities into the lifestyles of modern people. A Discovery representative stated, "We will continue to introduce practical and stylish products while building a consensus on outdoor life that consumers actually enjoy in their daily lives."