Resort Look Transaction Amount Surges 238%
Beachwear Category Operates Year-Round
Demand for 'Direct Delivery' Expected to Grow Ahead of Seol Holiday
Kakao Style's platform ‘Zigzag’ announced on the 29th that with the surge in demand for overseas travel ahead of the Lunar New Year holiday, the transaction amount for resort looks has increased by 238% compared to the same period last year this month.
Looking at the transaction amounts from the 1st to the 24th of this month, beach dresses increased by 78% and rash guards by 72% compared to the same period last year. Transactions for swimsuits and bikinis also rose by 54% and 25%, respectively. Zigzag operates a ‘beachwear’ category year-round in preparation for overseas travel demand.
Interest in overseas travel is also reflected in search rankings. Swimsuits ranked 6th in Zigzag’s overall search terms in January. During this period, swimsuit searches reached 290,000. Resort look searches were about 160,000, which is a 5.7-fold (473%) increase compared to the same period last year. Resort dress searches also recorded 170,000, about 4 times (298%) higher than last year.
Meanwhile, as the Lunar New Year holiday approaches, the number of customers using the fast delivery service ‘Jikjin Delivery’ is expected to increase further. Jikjin Delivery is a service that allows customers to receive their orders the next day if placed before midnight. Same-day and dawn delivery are also available in Seoul and Gyeonggi areas.
From January 29 to February 7, Jikjin Delivery will hold a special event called ‘Resort Looks Arriving Before the Lunar New Year Holiday.’ About 100 fashion brands and shopping malls, including swimwear and beachwear specialist brand ‘Bikini Bander’ and bikini and beach dress specialty mall ‘Havana Sunday,’ will participate, offering resort looks at discounts of up to 81%. A coupon pack worth up to 30,000 KRW will also be provided to all customers.
Featured products include ‘One Log Pay Monokini,’ ‘Bikibiki Bikini Dress Swimsuit,’ ‘Vivalap Touch Towel Setup Bikini,’ and ‘Bikini Bander Clemence Ribbon Monokini.’ To accommodate customers who urgently purchase before overseas travel, a wide range of items and diverse designs have been prepared. Due to a possible surge in orders just before the Lunar New Year holiday, orders will close at 9 PM on February 7.
A Kakao Style representative said, “Resort looks are not easily found offline during winter and the variety is limited, but we hope customers can receive a wide range of products quickly through our fashion platform right before the Lunar New Year holiday.”
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