LX Hausys Accelerates North American Flooring Market Expansion

Participating in North America's Largest Flooring Exhibition 'TISE 2024'

LX Hausys has launched an offensive in the North American flooring market.

From the 24th to the 26th (local time), LX Hausys is participating in ‘TISE 2024’ held in Las Vegas, USA, showcasing a variety of new flooring products with differentiated designs and functionalities.

‘TISE’ is the largest flooring industry exhibition in North America, attracting about 60,000 visitors annually. This year, around 700 flooring and building material companies from around the world are participating, making it the largest event since the COVID-19 pandemic.

Visitors at the 'TISE 2024' LX Hausys exhibition booth listening to explanations about flooring products. (Photo by LX Hausys)

LX Hausys is targeting the North American market with ‘LVT (Luxury Vinyl Tile)’ flooring, suitable for local underfloor heating residential spaces that prefer carpet or hardwood floors. North America is the world’s largest flooring market and continues to grow, and LX Hausys joined this exhibition to accelerate its market penetration.

At this exhibition, LX Hausys set up a booth under the concept of ‘a stage where technology and nature meet,’ introducing the ‘Prestige XL’ LVT flooring made of SPC material, which is resistant to moisture and dents and has recently gained popularity in North America and Europe.

‘Prestige XL’ features a wide design twice the size of previous models, realistically replicating the look of natural wood grain while applying SPC material, providing superior water resistance compared to hardwood and excellent durability against dents, earning high praise from local construction companies and other visitors.

The exhibition booth included an experience zone where flooring was installed on a large scale so visitors could see patterns and gloss at a glance, as well as a technology zone where visitors could experience LX Hausys’ unique digital printing technology and special surface coating technology. The setup allowed visitors to directly examine products and technologies and receive consultations immediately, receiving positive feedback.

An LX Hausys official stated, “Taking this TISE exhibition as an opportunity, we plan to focus all efforts on expanding flooring sales in the North American market by aggressively pursuing new clients such as large construction companies and the housing remodeling demand market.”

Meanwhile, LX Hausys plans to continue participating in building material exhibitions held worldwide this year, focusing on discovering new global clients and concentrating business capabilities on expanding overseas sales in preparation for the domestic market downturn.