High Response with Fast Delivery Review Count and Ratings
Direct Delivery Store Entries Increased 2.7 Times
Same-Day and Dawn Delivery Volume Also Increased 2.8 Times
Zigzag, a style commerce platform operated by Kakao Style, announced that the transaction amount of its fast delivery service across all regions, 'Jikjin Delivery,' doubled compared to 2022.
Zigzag introduced Jikjin Delivery in June 2021. To reduce delivery times, it linked Dongdaemun purchasing products, which frequently experienced delivery delays, with CJ Logistics' 'e-fulfillment service,' allowing customers to receive products the next day if ordered before midnight. In June 2022, quick delivery arriving the same day or early morning was introduced in the Seoul area, and in June 2023, this service was expanded to the Gyeonggi region.
Direct delivery of Zigzag, a style commerce platform operated by Kakao Style. [Image provided by Kakao Style]
According to Zigzag, the number of stores selling products using Jikjin Delivery is also increasing. Jikjin Delivery products show higher numbers of reviews and ratings compared to regular products, creating a virtuous cycle that boosts sales. As of December last year, there are over 7,000 stores offering Jikjin Delivery products, which is a 2.7-fold (177%) increase compared to December 2022.
In particular, the number of life brands increased more than tenfold (1,228%) compared to 2022. Jikjin Delivery started mainly with shopping mall self-produced products and Dongdaemun purchasing products, and has now expanded its categories to include about 1,600 brands in fashion, beauty, and life stores.
The volume of same-day and early morning deliveries in Seoul and Gyeonggi areas is also rapidly increasing. Same-day delivery arrives before midnight on the same day if ordered before 2 PM, and early morning delivery arrives before 7 AM the next day if ordered before 10 PM. The volume of same-day and early morning deliveries in the second half of 2023 increased 2.8-fold (182%) compared to the same period last year. Currently, same-day and early morning delivery is available in about 80% of the Gyeonggi region, including Bucheon-si, Guri-si, Uijeongbu-si, and Seongnam-si.
A Kakao Style representative said, "Jikjin Delivery has shown significant growth every year in the number of stores, transaction amounts, and volume, providing customers with a convenient shopping experience that encompasses product variety, fast delivery, reasonable prices, and customer service. This year, we will continue to develop it into a unique logistics service in the fashion industry by expanding delivery quality, regions, and product categories so that domestic sellers can secure loyal customers and achieve sales growth through Jikjin Delivery."
Meanwhile, Kakao Style has been operating 'Jikjin Outlet' since September last year, offering up to 80% price discounts on a regular basis. Customers can find off-season, season-off, and clearance products, with about 5,000 items currently on sale. Jikjin Outlet products achieved an average 234% increase in clicks and up to 830% growth in sales within just one month.
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