Hiring Experienced Professionals with Over 10 Years of Experience
Coupang announced on the 24th that it will hire about 40 Brand Managers (BM) responsible for managing the Rocket Delivery brand and product planning.
This recruitment targets candidates with over 10 years of experience across major categories such as food, electronics, leisure, home, and kitchen.
Coupang to Hire Over 40 Experienced Professionals for Rocket Delivery Product Planning. [Photo by Coupang]
The hiring process consists of ▲document screening ▲phone interview ▲video interview in that order. This recruitment is ongoing and will close once the positions are filled. The qualifications require over 10 years of experience in various fields such as product planning, sales, business planning, branding, and marketing. Coupang explained that this recruitment is due to the increase in customers and product demand for Rocket Delivery.
Rocket Delivery is Coupang’s core logistics and distribution service, used by 11 million WOW members nationwide. Once hired, candidates will be assigned to suitable category fields based on their experience and will be responsible for overall product-related tasks. They will establish and execute product strategies favored by consumers, discover and nurture new partner companies including small and medium-sized enterprises. They will also handle overall tasks to activate sales of Rocket products, including direct product purchasing and sales.
Senior Manager Choi Jaewon, who joined Coupang in 2018, said, "Over the past six years, I have experienced everything related to electronics such as computers, kitchen appliances, and small home appliances, and currently lead two teams within the electronics category." He added, "I feel great fulfillment seeing over 150 small businesses discovered with my team grow into beloved brands for customers through Coupang."
Coupang’s BMs play a role in increasing sales of products they discover to expand consumer benefits while helping partner companies such as small businesses grow rapidly. As the number of Rocket Delivery users increases and Coupang continues to grow, there are many opportunities for BMs to develop their careers. Coupang also noted that its BMs come from diverse companies including large corporations, foreign companies, and startups, and that many succeed as BMs even without prior product planning experience.
Director Kim Sunggu, who joined as a BM in 2019, said, "Coupang is a company where talented individuals with experience in various industries gather to lead innovation based on creative ideas." He added, "With a flexible organizational culture, horizontal discussions, and fast decision-making, you can experience growth every day."
A Coupang representative said, "BMs are key talents leading Coupang’s Rocket Delivery innovation," and added, "We welcome anyone who is not afraid of change, willing to take on challenges, and wants to grow quickly with the company to apply."
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