Golf Platform Same-Day Reservations Most Common Among Men in Their 40s in the Seoul Metropolitan Area

Analysis of Domestic Golf Usage in 2023 by XGOLF
Overnight Stays of 2+ Days Prefer Gangwon-do, Men in Their 50s, Fridays

'Reservation for men in their 40s in the metropolitan area on Sundays.'

These are the tendencies of golfers who made the most same-day reservations through golf course platforms last year. XGOLF, a domestic golf booking platform with a cumulative membership of 1.12 million, recently released the 2023 golf course usage report. Usage types were classified into 'same-day reservations' for one-day rounds and 'domestic tours' consisting of packages including rounds and accommodations for two or more days.

For same-day reservations, men accounted for an overwhelming 84.9%, while women made up 15.1%. The day of the week with the highest golf course usage was Sunday (16.0%), followed by Saturday (15.9%), Friday (14.9%), Monday (13.6%), Wednesday (13.4%), and Tuesday and Thursday (both 13.1%). By age group, those in their 40s ranked first with 45.0%, followed by those in their 50s (33.7%), 60s (11.3%), 30s (7.3%), 20s and below (1.4%), and 70s and above (1.3%).

Booking competition in the metropolitan area was intense. Last year, the same-day reservation rate by region showed the metropolitan area at 69.5%, the region most used by XGOLF platform users. Following the metropolitan area were Chungcheong Province (16.3%), Gangwon Province (10.8%), Gyeongsang Province (1.6%), Jeolla Province (1.1%), and Jeju Island (0.6%). The average green fee for golf courses booked by golfers by region was also highest in the metropolitan area at 185,159 KRW. Jeju ranked second (153,286 KRW), followed by Gangwon Province (145,226 KRW), Jeolla Province (140,165 KRW), Chungcheong Province (137,647 KRW), and Gyeongsang Province (133,146 KRW).

The results for golf tours enjoying rounds of one night and two days or more differed from same-day reservations by region. Gangwon Province was the best, with 36.7% of users. It was followed by Chungcheong Province (29.1%), Jeolla Province (13.3%), Gyeongsang Province (12.3%), Jeju Island (8.5%), and the metropolitan area (0.1%). The gender usage rate was 78.5% male. The day with the highest usage was Friday (21.4%), the day before the weekend, followed by Saturday (18.7%), Sunday (17.5%), Thursday (12.9%), Monday (11.6%), Wednesday (9.4%), and Tuesday (8.5%). By age, those in their 50s ranked first (51.6%), followed by 60s (21.5%), 40s (17%), 70s and above (7.4%), 30s (2.1%), and 20s and below (0.3%), showing that those in their 50s took the most golf tours.