The 'Miso Manager' Promo Video Featuring Physical Comedy... "Makes Me Want to Go to the Library"

Chekjeongwon Promotional Video Surpasses 1 Million Views in 5 Days
Breaks Promotional Video Norms with Physical Comedy, Receives Praise

The self-produced video promoting the Gwangju Dong-gu public library 'Chaekjeongwon' is gaining great popularity among netizens online. On the 17th, the promotional video "Today's Lunch? Western Food!" which was planned, filmed, and edited by Dong-gu itself, surpassed 1 million views within 5 days of being posted on the official SNS channel of the Dong-gu Office.

This video is a short clip that humorously plays on the pun of "food for the mind" to promote the first public library branch 'Chaekjeongwon,' which opened at the end of last year, and to communicate familiarly with residents. Above all, it broke the mold of a simple library guide promotional video by featuring a public official who fearlessly performed physical comedy, earning high praise from netizens. Additionally, the trendy content strategy targeting the MZ generation captured the attention of residents and netizens alike.

Jang Ju-young, Head of Media Communication, the main figure in the Gwangju Dong-gu Reels video, and Jeong Tae-min, Officer in charge of planning and production.
[Photo by Gwangju Dong-gu]

There were also reactions comparing it to the 'Promotion Man,' a public official from Chungju, Chungbuk, who became a hot topic with witty content while running the local government’s YouTube channel. Comments on the video included, "A public official has appeared to succeed the Promotion Man," "Is this person an actor? Or a public official? The acting is so good," and "Finally, a public official comparable to the Promotion Man has appeared," overflowing with support.

It is known that inquiries about the library have surged since the video was posted. Chaekjeongwon, located in Naenam-dong, Dong-gu, is a three-story building housing over 23,000 books in sections such as infant and children’s reading rooms, general reading rooms, and learning, group, and Haenaem rooms.

This video humorously plays on the phrase "food for the soul" to promote the first public library branch, "Chaekjeongwon," which opened at the end of last year, and to engage warmly with the local residents.
[Photo by Gwangju Dong-gu YouTube Channel]

Jang Ju-young, head of the Media Communication Division and the star of the Reels video, and Jeong Tae-min, the officer in charge of planning and production, said, "We are grateful that people recognize the efforts of Dong-gu Office public officials to bring joy to residents and approach them more familiarly," adding, "Everyone is surprised by the unexpected number of views, but this was possible thanks to the hard work and passion of everyone doing their best in their respective positions, not just focusing on the numbers."

Im Taek, head of Dong-gu Office, said, "The paradigm of district promotion is changing from one-sided publicity to providing enjoyment directly connected to residents’ lives," and added, "We hope for much interest and support for this valuable result achieved through the united efforts of our staff."