"Still Want to Drink Coffee"... Decaffeinated Coffee Sales Increase by 10% Monthly

Ediya Reveals Decaf Espresso Sales Trends
"More Consumers Finding Coffee That Suits Them"
Increase in Adding Decaf Shots Due to Popularity of Ashatchu and More

The demand for 'decaffeinated coffee,' which can be enjoyed without burden even by those sensitive to caffeine, is continuously increasing.

Ediya Coffee announced on the 17th that the sales volume of decaffeinated espresso recorded an average monthly growth rate of 10% over one year from its launch in January last year to December. An Ediya Coffee representative said, "As the culture of enjoying coffee among men and women of all ages has taken root, it is interpreted as reflecting the trend of consumers seeking the coffee that suits them best."

Ediya Coffee's decaffeinated espresso beverage has more than 90% of the caffeine in the coffee beans removed, making it a product that customers sensitive to caffeine can enjoy without much burden. It is available as an option for all beverages that can be made with an espresso shot, and can be changed by adding 500 won to the existing beverage.

Last year, the most sold decaffeinated espresso beverage at Ediya Coffee was the 'Americano,' accounting for 40% of the decaffeinated beverage sales. It was followed by 'Cafe Latte,' 'Vanilla Latte,' 'Condensed Milk Cafe Latte,' and 'Caramel Macchiato' in order of high sales.

The demand for 'decaffeinated espresso shot addition' also showed a gradually increasing trend. In December last year, the sales volume of decaffeinated espresso shot additions increased about 14 times compared to January when it was launched. The trend of the MZ generation consuming custom beverages such as 'Ashotchu' (iced tea with an added espresso shot) seems to have been reflected in decaffeinated beverages as well.

An Ediya Coffee representative said, "As customers' lifestyles and preferences for coffee diversify, the demand for decaffeinated coffee is also increasing," adding, "We will continue to develop menus that reflect various lifestyles and trends to expand consumers' choices."