Udeumji Farm announced on the 16th that it will transition to a dual CEO system with founders CEO Kim Ho-yeon and CEO Yoon Dong-ryul.
CEO Yoon majored in corporate finance at Seoul National University’s Department of Business Administration and Graduate School of Business. He is an expert with overseas sales experience at Hyundai Merchant Marine’s sales department, a database company, and a piping materials firm. His diverse experience is expected to greatly assist Udeumji Farm’s entry into the global market.
Udeumji Farm explained, "Since CEO Yoon has practical overseas sales experience and has overseen major corporate issues as an executive at several listed companies, he is deemed the right person to handle relations with related institutions and shareholders as Udeumji Farm enters its second year as a listed company."
With CEO Yoon’s recruitment, overseas distribution and management will be strengthened. CEO Kim will lead technology development and new business initiatives.
CEO Kim is a smart farm expert who designed and built Korea’s first advanced semi-enclosed glass greenhouse applying Korean-style ICT technology. Based on this technological expertise, CEO Yoon will promote expansion into overseas markets.
Udeumji Farm will also establish a subsidiary, the smart farm specialized construction company "Udeumji E&C." It plans to actively enter the Middle Eastern market, including Saudi Arabia.
Through this, it plans to implement a full-scale export strategy targeting the global smart farm market worth 450 trillion won.
CEO Yoon is known to have begun full-scale overseas operations from January through existing MOUs. Based on this strategy, Udeumji Farm will showcase the excellence of domestic smart farm technology to the world through concrete achievements in the United Arab Emirates and Saudi Arabia. It plans to solidify its position in the global market.
The company stated, "By leveraging CEO Yoon’s expertise and experience, we plan to actively explore business opportunities in the Middle Eastern market and strengthen competitiveness in overseas markets by providing customized smart farm solutions tailored to the characteristics of the local market."
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